Planteed
Plants feed us
Planteed is a Seoul-based food startup founded in 2023, created to make plant-forward eating feel natural, approachable, and deeply connected to Korean food culture. With the guiding message “plants feed us,” the brand encourages a shift toward a more sustainable and mindful daily routine.

Blending the warmth of Korean flavors with the spirit of the global plant-based movement, Planteed reimagines traditional dishes through a fresh, modern lens. It’s not just about going meatless—it’s about redefining comfort food in a way that supports both well-being and the planet.

The visual identity expresses this balance through a minimal yet inviting system that reflects the brand’s values: nourishment, intention, and cultural connection.

Details

Role
Brand Strategy, Brand Research, Brand Identity, Digital Marketing, Visual Design, Packaging

Designer
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