Planteed
Plants feed us

Planteed is a Seoul-based food startup founded in 2023, created to make plant-forward eating feel natural, approachable, and deeply connected to Korean food culture. With the guiding message “plants feed us,” the brand encourages a shift toward a more sustainable and mindful daily routine.

Blending the warmth of Korean flavors with the spirit of the global plant-based movement, Planteed reimagines traditional dishes through a fresh, modern lens. It’s not just about going meatless—it’s about redefining comfort food in a way that supports both well-being and the planet.

The visual identity expresses this balance through a minimal yet inviting system that reflects the brand’s values: nourishment, intention, and cultural connection.


Details
Brand Strategy, Brand Research, Brand Identity,
Digital Marketing, Visual Design, Packaging

Role
Designer