Pijomool

2 COR 5:17

Pijomool is a New York-based home fragrance brand founded in 2020.

Pijomool (c.f. Creation in Korean) contains the meaning of life as often expressed in the Bible ('Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!' 2 Corinthians 5:17).

The brand's belief in authenticity distinguishes it, focusing on using natural, safe chemicals and fragrances to create scents and products inspired by select Bible verses. A key objective of the brand is to increase the accessibility of fragrance and maintain sustainability in an urban lifestyle.

Details
Art Direction, Brand Strategy, Brand Research, Brand Identity, Digital Marketing, Visual Design, Packaging

Role
Creative Director

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