Alto
Treatment you deserve
Alto, a pharmacy that delivers, sought a rebrand to distinguish itself from competitors. The project aimed to reflect Alto’s mission, which extends beyond prescription delivery to encompass the complexities of healthcare. It emphasized the pharmacy’s capabilities while showcasing warmth and customer dedication. User stories were integrated into the digital experience, alongside illustrations depicting patient/provider interactions. A script wordmark was crafted to embody the humanity of a handwritten prescription.
Agency
Red Antler
Details
Brand Strategy, Brand Research, Brand Identity,
Brand Messaging, UX and Visual Design, Packaging
Brand Messaging, UX and Visual Design, Packaging
Designer